Your selections:
Decision-making styles in the age of omnichannel retailing
Exploring shoppers’ decision-making styles and acceptance of an omnichannel environment
- Muthaffar, Aisha, Vilches-Montero, Sonia
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
- Rahman, Syed Mahmudur, Carlson, Jamie, Gudergan, Siegfried P., Wetzels, Martin, Grewal, Dhruv
Measuring customers’ perception of omnichannel retail quality and assessing its impact on customer engagement
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